The end may be near for . Sources close to the company are reporting that the music streaming platform only has enough money , despite .
The audio distribution service has hit this year, as they were looking to sell. At first, SoundCloud wanted to sell for 1 billion dollars, but as no buyers came, this was reduced to 250 million, and likely even more since then, bringing us to the present day. Last week, it was reported that two SoundCloud fices were shut down, on top the 40% employees let go. An anonymous SoundCloud employee has , as remaining employees are jumping ship voluntarily. The audio distribution service, which was launched in 2007, has acted as a platforms for countless independent artists to reach unprecedented levels success from their own bedrooms.
While it’s still possible for SoundCloud to be saved, listeners and artists should be prepared for the worst.
What Should Listeners Do?
Find other social media platforms for your favorite SoundCloud artists.
The top right corner every SoundCloud account features an area with a follower count, a following count, and a track count. Below this, artists have the option to post links to other social media platforms. From here, you can find other ways to connect.
Make a playlist the songs you want to keep.
In the top right corner the SoundCloud website is a tab with your name on it. From here, you can look through every track that you’ve liked. Since we have no idea what will happen to these if SoundCloud were to fall, it’s worth making a new playlist songs that you want to remember.
Look for alternative listening options.
Once you find the tracks you want to keep from SoundCloud, go to the tab below the song’s waveform. If there are other ways to listen to the song, an option will be available for such to the right the ‘More’ button. It’s not uncommon for SoundCloud artists to give their tracks a free download. Likewise, this button can lead you to the song’s page on a streaming service like Spotify or Apple Music.
Consider that many bootlegs and remixes are ten uploaded to YouTube.
Legally, artists can’t sell content that they don’t own, even in the form a free download. Over the past few years, SoundCloud has become more strict with this, taking down entire accounts in violation, sometimes even wrongfully (see ‘s ) which ultimately has encouraged artists to upload this material to YouTube.
What Should Artists Do?
Build your fanbase on other social media platforms.
If there was any lesson to be learned from the fall Vine, it’s that no creative venture should exist solely on a single platform. While it may be true that few see the fall SoundCloud as imminent, it’s not too late to take advantage the ability to link other forms social media to your page.
Unless something insane goes down where Google goes out business, YouTube isn’t going down anytime soon. Video is the future content, and better yet, you can even make money with it on YouTube. As long as your content is 100% original, you can monetize it and make (some) bank with ad revenue. While the community musicians on YouTube may not be as strong as the community musicians on SoundCloud, this might be about to change.
Use online distribution services to spread your music.
, , , , and countless other services allow for independent artists to publish their music onto the biggest music platforms around. While these services have their differences, the main idea is that artists can pay a fee to have their music put on Apple Music, Spotify, iTunes, Google Play, Shazam, and countless other platform. Of course, this is also pritable, as some revenue is made each time a song is downloaded or streamed. In addition, many foresee that what getting a SoundCloud repost was, getting on a Spotify playlist will be.
*Consider Orfium as an alternative.
Orfium is a fantastic new platform for artists and music fans alike. With unlimited free music hosting, artists can upload, sell, license, and distribute their music one simple website. Fans can enjoy capabilities far beyond those SoundCloud, Spotify, and Apple Music. As it stands, Orfium is one the only major platforms to fer remix monetization, rights management, and more. At a time when streaming preferences are scattered, Orfium proves to be advantageous in the sense that you can generate earnings from user uploaded content on other websites that use your music. Not convinced yet? Check it out and see for yourself.
Most importantly, don’t panic. just “I’m working on the SoundCloud thing,” and there’s always hope that SoundCloud will live on. The worst case scenario is that SoundCloud will shut down, but if preparation ensues, we should be alright. After all, if you can survive the fall a social media platform, you can survive anything, right?